A coordinated series of large-scale events designed to:
- create public and media attention around COP23 – the United Nations Climate Change Conference
- elevate climate awareness and urgency
- grow the scale of our society’s climate response
- activate a network of advocates
- organize massive, coordinated actions that inspire us to create a sustainable society
The Rallies for Action are the high-visibility, attention-getting, organizing centerpieces of the Month for Action. The Rallies will bring everyone together, connecting us all into a network Uniting for Action, taking sustained, massive, coordinated actions in order to bring society back onto a sustainable path.
The first part of the Marches for Action are the high-energy release valves for all of our pent-up emotions and frustrations. The second half of the marches are devoted to reinforcing the actions that we’re all willing to take following the March to proactively create the world we want to live in.
The Gatherings for Action are designed to be the bridges from the high-energy Month for Action to our daily lives, helping us find ways to stay connected to our commitments around climate change, incorporating climate-friendly lifestyle, purchasing, and voting choices into our lives on an ongoing basis.
Paris Withdrawal Response
The withdrawal of the United States from the Paris Climate Agreement on June 1st was the inspiration for organizing an appropriate nationwide response. The Month for Action is that response.
An Inconvenient Sequel
We’re riding the wave of expanded climate awareness that “An Inconvenient Sequel” (Al Gore’s follow-up to the groundbreaking “An Inconvenient Truth”) has generated, helped in part by our Watch for Action campaign.
The United Nations Conference
We’re timing the Month for Action events to coincide with COP23 – the United Nations Climate Change Conference, in order to symbiotically bring more public and media awareness to the conference, and vice versa.
Month for Action Objectives
- elevate climate awareness, education, and urgency
- keep climate in the local and national news cycles for an entire month
- inspire climate conversations for a month
- provide educational resources
- launch a social media awareness campaign
- have more of the population become engaged
- grow the scale of our national climate response
- align advocacy organizations to create greater efficiency and effectiveness
- create greater collective results than possible separately
- build capacity for advocacy organizations
- increase organizations’ memberships
- support organizations’ national calls to action
- build and activate a national network of advocates
- create more social capital for advocates of climate issues
- encourage corporations be more engaged around climate issues
- have celebrities and public influencers leverage their influence to increase public support for climate issues, and make it “trendy” to be a climate advocate
- create awareness that dissent and protest is not enough; creating alternative options and taking actions are required
- make climate change a non-partisan issue
- provide more political cover for politicians taking the lead on climate change
- create greater public and political support for “putting a price on carbon”
Invited Leaders for Action
Here’s a selection of the Leaders for Action that we’ve identified for their outspoken support of climate issues, and are inviting to participate in our Month for Action.
These are the types of national leaders of climate change that we want to bring together in our large-scale Campaigns for Action:
- national climate organizations, such as: The Climate Reality Project, The People’s Climate Movement, 350.org, Indigenous Environmental Network, The Sierra Club, etc.
- national activist organizations, such as: Women’s March, ACLU, NAACP, National Organization of Women, National Urban League, Native American Rights Fund, etc.
- political organizations, such as: The League of Women Voters, Our Revolution, Indivisible, MoveOn, Rock the Vote, Citizens’ Climate Lobby, RepublicEn, etc.
- corporations that publicly expressed support for the Paris Climate Accord before the withdrawal announcement, such as: Apple, Facebook, Gap, Google, HP, Intel, Levi Strauss, Mars, Microsoft, Morgan Stanley, PG&E, Salesforce, Tiffany & Co., etc.
- campaign creators, such as: The Ad Council, The Amplifier Foundation, etc.
- public officials, current and past, such as: Al Gore, Bernie Sanders, Michael Bloomberg, Bill de Blasio, Andrew Cuomo, Arnold Schwarzenegger, Jerry Brown, etc.
- high profile environmental advocates, such as: Bill McKibben, Naomi Klein, Bob Inglis, Leonardo DiCaprio, Bill Nye, Ed Norton, Matt Damon, Ed Begley Jr., Mark Ruffalo, Jessica Alba, Don Cheadle, David Letterman, Harrison Ford, Sigourney Weaver, Jack Black, America Ferrera, Lesley Stahl, Gisele Bundchen, Richard Branson, James Cameron, etc.
- foundations, such as: Barr Foundation, Bloomberg Philanthropies, Energy Foundation, Hewlett Foundation, MacArthur Foundation, The Kresge Foundation, The McKnight Foundation, UN Foundation, etc.
- filmmakers, such as: The Discovery Channel, National Geographic, etc.
- art activists, such as: Steve Cutts, Shepard Fairey, etc.
* Note: These are climate leaders who are being invited, and whose participation we welcome in our Month for Action campaign. Unless otherwise indicated, none of these people or organizations have yet made a commitment to be affiliated in any way with Uniting for Action.